Our purpose

Our Purpose

Despite being better connected than ever before, quality time together in-person in real-time is rare. Our games
make time together better in a way only a Big Potato game can. Big Potato’s purpose is simple:

To light up the moments we share together.

This purpose informs:

🥔 Product development

🥔 Operational priorities

🥔 Sustainability initiatives

🥔 People practices

🥔 Long-term business strategy

Moments we light upicon

. Moments we light up

How many shared moments we create through our games and products
Impact per momenticon

. Impact per moment

The environmental impact associated with creating each game.
Positive affect on peopleicon

. Positive affect on people

How we treat people across our business and wider ecosystem
Games for everyoneicon

. Games for everyone

To make games that are easy to learn, quick to play and accessible, so everyone can join in

How we think about our impact

Better by designicon

. Better by design

Better products create more shared moments
Fair Playicon

. Fair Play

Supporting fair treatment across our business and supply chain
Lower Impacticon

. Lower Impact

Reducing environmental impact across products and operations
Long-Termicon

. Long-Term

Creating a long-term business strategy that aligns with our purpose

Strategic Pillars

These pillars guide:

  • strategic planning
  • KPI setting
  • supplier standards
  • stakeholder engagement
  • governance review

Now That You Know Us, Let’s Play!

Explore Our Games